What To Look For When Buying CBD Oil

The experts from Holistic Herb are here to help What To Look For When Buying CBD Oil Have you searched the internet for CBD products lately? Global demand of the CBD in the health, beauty and entertainment industries is causing companies to

4 things you should look for when buying CBD oil

CBD oil is now available almost anywhere, from pharmacies and health food stores to your local supermarket. But there are literally hundreds of different brands on the shelves, making various promises at a vast range of price points. So which one is actually worth your money?

‘The quality of CBD varies widely between products,’ says independent clinical dietitian Linia Patel. ‘While the molecular structure of CBD stays the same, quality, potency and bioavailability depend on overall product composition.’

This might all sound mystifying on paper (well, screen), but fear not: a little research goes a long way. We’ve teamed up with premium brand Holistic Herb to help you stay CBD-savvy – here are four key factors to consider when shopping for your next bottle.


Simply put, bioavailability refers to a substance’s ability to be absorbed by the body – the better a product’s bioavailability, the more of it will be delivered to the bloodstream and carried around the body to be put to work. In CBD terms, this means a higher percentage of the CBD will actually reach your circulation, boosting its efficacy.

CBD is fat-soluble rather than water-soluble, making it hard for the body to absorb, so a product with good bioavailability will use a delivery technology that protects it from being destroyed in the stomach when you consume it. This increased bioavailability is usually highlighted by manufacturers on the packaging – for example, Holistic Herb packaging includes the ‘TotalBio’ trademark badge, which is the name of the technology used to increase absorption into the bloodstream. Its CBD oils are uniquely micro-emulsified to offer total bioavailability, allowing over 98% of the active CBD to be fully absorbed.

THC content

THC is the principle psychoactive compound in cannabis, i.e. the substance that makes you feel ‘high’ (CBD oil is non-psychoactive, so don’t expect it to replicate this experience). Confusingly, the amount of THC that a product is allowed to contain varies globally – for instance, in many states in the US, CBD is federally legal as long as it doesn’t contain more than 0.3 percent THC.

However, here in the UK, any CBD oil that contains THC should be a major red flag, as oils with traces cannot legally be sold at all. Linia advises confirming that your chosen product is entirely THC-free before you purchase.


By this we mean the amount of CBD actually included in a product, rather the thing you struggle to do at your desk by 3pm (which, incidentally, CBD is said to help with). Linia notes that you want a product without any ‘unnecessary fillers’, which can affect potency. Ensure that CBD oil itself is high up on the list of ingredients – generally the shorter that list is, the purer a product is likely to be.

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‘To sincerely feel the effects of CBD you need to take it every day,’ Linia adds. ‘Most people find that results appear over days or sometimes weeks of consistent use. Research indicates that an initial dose of 20-50mg per day could be effective.’ Holistic Herb offers two strengths of CBD oil: single (equivalent to 1.4mg of regular CBD per drop) and double (equivalent to 2.7mg of regular CBD per drop), so that you can start slow and build up your tolerance accordingly.


Look at the brand’s website and any associated reviews. Does it seem like a new launch without much feedback, or does it already have dozens of comments from customers who’ve been using it for a long time? Is it sold through trusted retailers, and does it lay out its science clearly, in an accessible way? Stay vigilant and ensure you’re shopping through a reliable, regulated supplier – this may not always be the cheapest option, but it will likely be the one that offers the best quality product for your needs, whatever you’re hoping to achieve.

‘CBD is not a miracle pill or an elixir that solves everything (nothing is!), but, excitingly, preliminary studies show that it may be of benefit for reducing inflammation and relieving conditions such as chronic pain, anxiety-related disorders, or insomnia, and it can even support how you handle stress,’ Linia concludes.

What To Look For When Buying CBD Oil

Have you searched the internet for CBD products lately? Global demand of the CBD in the health, beauty and entertainment industries is causing companies to add CBD oil (the non-high compound) in countless of products and labels in efforts to capitalize on this fast-growing trend.

There are thousands of products sold on line and now in stores, at different price points leaving the average consumer not knowing what to look for in a product. It is important to say that it is legal to purchase CBD Isolate oil from Hemp in GA. The Farm Bill was signed by President Trump on December 20 th 2018 legalizing the production of Hemp with lower THC levels than marijuana.

With all that been said, we created a list of things to look for when considering purchasing CBD oils and comparing pricing, because NOT all CBD oils are created equal.

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The Origin of The Plants. Is the CBD Oil form Hemp or Cannabis (Marijuana)?

CBD is CBD, whether it comes from Hemp of Cannabis. The difference in oils however, stands from the additional compounds that can be included in the extraction process from the Cannabis plants.

CBD oil, labeled “Isolate”, extracted from Hemp does not include the THC compound that has the mind altering or “high” effect. That makes CBD oil from Hemp safer to use without fear of psycho activity.

It’s also important to find out if the CBD comes from natural resources (Hemp plants) or synthesized in a lab from chemicals. Obviously, natural is better.

The Amount or Percentage of Active CBD. What is the amount of CBD, THC and other ingredients in the product?

Quality CBD oil is sold in small 0.5 oz, 1 oz, or 3 oz bottles. If you are buying a 12 oz bottle, you are not getting quality CBD. Instead you are getting an infused oil mixture that might not contain any mentionable active CBD.

Check the list of ingredients. Many products include CBD on their label but not in their ingredient list. That’s because the amount of CBD in their product is not enough to be considered an active ingredient. Are there any ingredients on the list that you cannot pronounce? Do you know how they will affect you? Do you want them?…

When comparing products look for the amount or percentage of Active CBD on the label and compare it to the size of the bottle. More CBD does not always mean better or stronger. For example: An 1 oz (30 ml) bottle with 1000mg of CBD is the same as an 0.5 oz (15 ml) bottle with 500mg of CBD. Do the math: 1000mg CBD’s divided by 30 ml = 33.33 CBD’s per ml. 500 CBD’s divided by 15 ml = 33.33CBD’s per ml. To keep it simple, we look for Active CBD per dose.

The source of The Plants. Where the Hemp was sourced from and how it was cultivated?

Look for USA companies that use only organic Hemp, with no GMO’S or pesticides. Gluten Free is always an extra benefit. Better companies will list all of that on their product packaging, or website.

What extraction methods does the company use?

There are many ways to extract compounds from Hemp plants, including those advertised on YouTube on how to make your own CBD….. Our research shows that top quality companies use CO2 extraction. It is non toxic, non-combustible and leaves no traces of chemical residues in the finished product. CBD oil extracted with the CO2 method is a bit more expensive but its purity, safety and potency is well worth it.

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Third Party Testing. Is there a third-party lab report?

A reputable company will issue a third-party report with all the ingredients found in the product (an accredited laboratory is preferred). A current lab report will tell you what is and what is not in the product. Look at the date on the report.

Look at each ingredient listed on the lab report. Is CBD listed as an active ingredient? Are there any contaminants? Are there any traces of THC*? If there are traces of such ingredients, look at the reported amounts or percentages.

We prefer and recommend organic CBD oils with NO THC or other mind altering compounds.

*0.3% THC in a product is considered legal, labeled “industrial Hemp” and it can be included in an oil but not printed on the label. The lab report, however, will list THC as an ingredient.

The Type of CBD. Is the CBD Oil “Isolate” or “Full Spectrum”?

CBD Oils are labeled “CBD Full Spectrum”, “CBD Broad Spectrum” or “CBD Isolate”

“Full Spectrum” oils contain all of the compounds of the plant which may include THC and other cannabinoids, essential vitamins, minerals, fatty acids, proteins, fiber, terpenes and flavonoids. These ingredients have a greater “healing” effect on the body than CBD Isolate, but can induce a very minimal psychoactive stimulation or high. The question is do you want such an effect?

CBD Isolate on the other hand is pure oil resulting in 99% CBD extract, with no psychoactive stimulation.

Some companies produce Broad Spectrum CBD Oil that includes a range of cannabinoids and terpenes but no detectable levels of THC.

Use discretion when purchasing products labeled Full Spectrum or Broad Spectrum. Some people experience the effect of a “high” even with small amounts of THC.

Product Reviews. Does the product/company have good reviews?

Reviews allow you to get an idea of how the product works from other consumers who have tried it. It also lets you see if the company takes time to address issues, concerns etc.

You get what you pay for!

Our research shows that oils with traces of THC are priced higher than those without. Higher amounts of active CBD also cost more than those with lower active CBD.

There are a lot of companies that have jumped on the CBD band wagon, and there is a lot of false advertising about a lot of products sold on line. We highly recommend you do your research but also support the small businesses that guarantee the products they retail.